Participants may base answers on feelings toward surveyor or subject. Participants may not be completely honest - which may be intentional or unintentional. Previous questions will have influenced responses to any further questions that have been asked. They are uni-dimensional, because they only give a certain amount of choices. It is very easy and quick type of survey and it can be sent out through all modes of communication, including even text messages. Likert Scale questions use a scale, & people are not forced to express an either-or opinion, rather it allows them to be neutral. Working with quantitative data, it is easy to draw conclusions, reports, results and graphs from the responses.

Likert Scale questions use psychometric testing to measure beliefs, attitudes and opinion. This will also allow for comparisons within and between your data sets. Choose a particular scale (3 point, 5 point, 7 point, etc) and use it as your standard to cut down on potential confusion and fatigue. We can use it to get an overall measurement of a particular topic, opinion, or experience and also collect specific data on contributing factors. Strongly agree / agree / dont know / disagree / strongly disagree Each of the five (or seven) responses would have a numerical value which would be used to measure the attitude under investigation. I believe that ecological questions are the most important issues facing human beings today. When responding to a Likert questionnaire item respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. Likert scales are a non-comparative scaling technique and are one-dimensional in nature. It is the most widely used approach to scaling responses in survey research. It is a psychometric scale commonly involved in research that employs questionnaires. Likert-type or frequency scales use fixed choice response formats and are designed to measure attitudes or opinions The original idea for the likert scale is found in Rensis Likerts 1932 article in Archive of psychology titled A technique for the measurement of Attitudes.

Likert scale creator